• THAT DAMNED PERSISTENCE •
... and its way to true success.
Chapter 1 - About that one time somewhere in Delft.
Almost 12 years ago Mark and I started Peerdrops . Fresh from university, without a plan but full of ambition, we walked together (Mark a bit more flexible than me; cruciate ligament, crutches, misery ...) into the Chamber of Commerce. Less than fifteen minutes later we were directors! Nice! Things have taken longer to do. And then? Sales? Planning? No dude, of course not. It's not everyday you become a director. First celebrate of course. So as any perfectly reasonable person would have done, we started picking out new fish for my tank (red minors I believe, excellent choice), spent the rest of the afternoon playing Pro Evolution Soccer (Mark won 9 out of 10 times, but seriously often unjustified) and it could just be that we accidentally shared a small six-pack. To this day, I believe these were excellent first tasks for our new position.
Chapter 2 - The Adventures of the Forehead and the Brabo.
We fast forward to a couple of years after our 15 minute promotion and we're working our asses off to bring success to the company. At least, fair is fair, the title does not mention "adventures" for nothing, maybe things could have gone faster if we were not (and are not) firmly convinced that we work to live and not the other way around.
Our division within Peerdrops quickly became clear; I came up with the most creative ideas every day and Mark sought out the most fantastic clients. This very efficient tandem (may well be said), took us to the most diverse places in the country. For example, we pitched a folder full of World Cup gadgets at Bavaria and Amstel, chocolate concepts at Verkade, a new bottle at Karvan Cevitam, and we even attended a 3-day erotic fair to present our pro-monogamy and anti-secondlove brand. (and yes there are images of that, and no we are not going to share them).
The amount of times we (very professionally and calmly) left these potential clients, and then as soon as we were out of sight high-fived like idiots and yelled "We're going to get rich!", can no longer be counted on 2 hands. However, we were mainly paid in cricket noises...
Chapter 3 - About success and what that is.
And then kind of recently, but not really that recently, that one time there still somewhere in Delft, we suddenly realized that we actually don't find cricket noises that unpleasant at all. And when, after another great pitch (yes, you can say that about yourself) we got to work for Amersfoort Zoo (DierenPark Amersfoort), the proverbial penny finally dropped: If nature makes me, you, us so happy, why don't we focus our creativity on that? Good idea! That's what we are going to do! In fact, we did. Because that was then and this is now and our projects can be found at more than 10 zoos and all kinds of nature organizations, we are still highly creative and wonderfully diverse, we go to work whistling and we know what it feels like to be successful. True success then, not the success measured at the bank-. No, the success you feel when you get to tell about your work in your 6-year-old daughter class, you bring a large zoo signs, wooden puzzles, apps, games, treasure hunts and a zoo map play mat and a class full of children listening to you with open mouths and your daughter in front :-)
Yes nature education, children, interactivity and everything is better if you make it better. Of course. But our non-nature ideas are still strong too, so Karvan, if you are afraid that you cannot call because you do not have a flock of coatis or a school mouflons in the garden, do not hesitate, our creative blood flows every way possible and that bottle is still a great idea ;-)